Then what is the point? I fail to see how the functionality of this justifies the extra cost, or even its existence for that matter. It basically does a small part of the driver's job for him, however still requires him to be there keeping an eye on things? Did I miss something? That is stupid. That is like buying a robotic lawnmower that requires you to simply walk along side it to make sure it does its job. There are plenty of ways that are much more practical to ensure a driver does not fall asleep. This is of course disregarding the fact that it's your own responsibility to stay awake at the wheel, and anybody who cannot distinguish whether or not they have enough energy to finish any given trip without falling asleep has no business touching a car in the first place.
There is no reason why anybody who is fully qualified to drive a car cannot nudge the wheel left or right the required ammount to keep your car within the lane at highway speeds, especially if you must have your hands on the wheel to begin with. Same goes for adjusting the speed of the car in response to surrounding traffic.