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Just get the guy, any guy, and stick him in front of the camera is, some fear, the philosophy of rolling television news. For BBC News 24, however, the bloke in reception waiting patiently to pontificate on a courtroom verdict turned out to be the wrong Guy.
Guy Kewney, a computer expert, was waiting outside a BBC Television Centre studio to discuss the high court ruling on the Beatles' Apple Corps v Apple Computer on Monday morning. As he watched the news in reception, he was amazed to see "Guy Kewney" pop up on screen. Unlike the white, bearded technology columnist for IT Week, this "Guy Kewney" was black, and appeared stumped when asked about the US computer giant and its tussle with the Beatles over the Apple trademark.
"Were you surprised by this verdict?" he was asked. "I'm very surprised at the verdict," he gamely replied. "Because I was not expecting that when I came."
A BBC insider said the wrong Guy was a minicab driver, waiting to pick up the real Guy. When the producer went to collect the computer expert from a different waiting area, he called out "Guy Kewney" and the driver said "hello". He was then whisked upstairs to meet the BBC's Karen Bowerman, who asked the first question on live TV.
There is only one Guy Kewney in Britain on the electoral roll. As the real Mr Kewney explained in his blog, the accidental impostor at first seemed "puzzled that anybody might imagine that the lawsuit had consequences".
The BBC said: "Unfortunately we did make a mistake and the wrong guy was briefly interviewed on air before we cut to our reporter."
Guy Kewney, a computer expert, was waiting outside a BBC Television Centre studio to discuss the high court ruling on the Beatles' Apple Corps v Apple Computer on Monday morning. As he watched the news in reception, he was amazed to see "Guy Kewney" pop up on screen. Unlike the white, bearded technology columnist for IT Week, this "Guy Kewney" was black, and appeared stumped when asked about the US computer giant and its tussle with the Beatles over the Apple trademark.
"Were you surprised by this verdict?" he was asked. "I'm very surprised at the verdict," he gamely replied. "Because I was not expecting that when I came."
A BBC insider said the wrong Guy was a minicab driver, waiting to pick up the real Guy. When the producer went to collect the computer expert from a different waiting area, he called out "Guy Kewney" and the driver said "hello". He was then whisked upstairs to meet the BBC's Karen Bowerman, who asked the first question on live TV.
There is only one Guy Kewney in Britain on the electoral roll. As the real Mr Kewney explained in his blog, the accidental impostor at first seemed "puzzled that anybody might imagine that the lawsuit had consequences".
The BBC said: "Unfortunately we did make a mistake and the wrong guy was briefly interviewed on air before we cut to our reporter."
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It is not the first time that the BBC has been embarrassed by a case of mistaken identity. Last year Rhodri Morgan, the First Minister of Wales, was mistaken for a cast member of Doctor Who when he was due to appear on the BBC Wales political show Dragon’s Eye.
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