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ForumsDiscussion Forum → Which ad should I use?
Which ad should I use?
2007-02-22, 1:10 PM #1
Okay so I don't need help with the actual assignment, but I need help choosing which ad to use for this project. My Principles of Advertising project is that I pick an ad of any kind and do a 10 minute presentation analyzing it with any theory/perspective out there, feminism, marxism, post modernism, color theory, psychology, sociology, etc etc etc

so it's between 3 ads for me. This one:
http://www.youtube.com/watch?v=hibyAJOSW8U
I'd use post modernism for this one because it doesn't actually sell you the product; it sells you an idea and tries to attach its brand to that idea. And I could also argue that it's about challenging norms.

http://www.youtube.com/watch?v=bggFBWn7YoI
I don't actually know what I would use to analyse this one. The kid just reminded me of my brother when he was little, so any ideas on how to analyze this would be nice though I could figure something out

http://www.youtube.com/watch?v=aWDNy43ATjc
I could probably use post modernism for this one too since it's making fun of directly advertising and acknowledging that the audience is smart enough to know that you're advertising to them but I don't know, maybe another one would be better

So where you come in would be a) if you know any other theorys you think would apply and I'd look them up and such, b) if you know of any other ads I should use and c) which one of the 3 should I use?
Fincham: Where are you going?
Me: I have no idea
Fincham: I meant where are you sitting. This wasn't an existential question.
2007-02-22, 1:18 PM #2
I think you should analyze this one. "Cukoo"

http://youtube.com/watch?v=JhHP3hP_0Pg
Was cheated out of lions by happydud
Was cheated out of marriage by sugarless
2007-02-22, 1:20 PM #3
a) I don't know much about advertising/commercial theory, and I'm always interested in learning second-hand from you about that sort of stuff

b) The commercials that often stick with me are ones about videogames (surprise surprise). Nintendo in particular has put out ones that I've liked. *shrug*

c) I'm definately a fan of the last one, and if you're presenting it, it'll go well with the class I think. However, the first one may have more academic possibilities. :)
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2007-02-22, 1:23 PM #4
it doesn't have to be an advertising theory, any theory that you would learn in any other academic discipline, which is why if something else comes to mind, let me know and I'd look up a little about it.
Fincham: Where are you going?
Me: I have no idea
Fincham: I meant where are you sitting. This wasn't an existential question.
2007-02-22, 1:25 PM #5
I think you should use this one.

http://youtube.com/watch?v=wiNgIsfpblk

actually no, use this one:



My favorite commercial ever.
2007-02-22, 1:30 PM #6
http://www.youtube.com/watch?v=PTU2He2BIc0

Tea Partay. Shouldn't be hard to analyze for post modernism, psychology, sociology, and color theory. :P
幻術
2007-02-22, 2:08 PM #7
hahaha actually Vin, "queer theory" is also an option
Fincham: Where are you going?
Me: I have no idea
Fincham: I meant where are you sitting. This wasn't an existential question.
2007-02-22, 2:14 PM #8
Do the one where the ugly-looking chick gets done over into a mediocre-looking chick. Then talk about how

"The plight of woman is terrible! A woman has to conform to a man's view of beauty just to get ahead! Fat dumpy chicks don't get to be on billboards!"
2007-02-22, 2:34 PM #9
A micorosift commerical and leninism
Fun.
2007-02-22, 3:01 PM #10
a) I'm no expert in advertising so I wouldn't know much about this subject.

b) Have you seen those Trojan Condom ads lately? They use the fear of AIDS to sell your product. You could have something to talk about, especially persuasion through fear.

c) I really like the first one. But I think the last one would be interesting to talk about. Topics on humor tends to be quite intriguing to listen to.
SnailIracing:n(500tpostshpereline)pants
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