I know the majority of you hate flash. So if you could get past the "Flash sux" mentality and answer a few things for me, thatd be great!

Im working on a paper for my class talking about the current state of interactive advertising. Interactive doesnt necessarily mean flash, it could be a series of viral videos that include hints that help solve a puzzle.


What ads really have caught your attention recently?


Do you ever play a flash game for a movie and use the send to a friend feature?


What types or specific ads do you absolutely hate?

Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)

Simple, straight to the point ones that have mostly text and few images. They were related to the content on the page.


No, I just copy and paste the URL, because I am not retarded.


Ones with sound, especially voice, and the Flash and JavaScript ones that pop up in the middle of the page. ****ing DIE.


Banner ads, because viral campaigns attract too many retards that think it's a terror threat.


What do you mean for the first two? Do you mean interactive games and free downloads that promote the product? If so, none of the above. I certainly don't want to follow clues in order to find out what is being advertised. I have better things to do that follow a breadcrumb trail to find out what is trying to be sold to me.

1.) The only ones I can think of was an ad for Assassin's Creed, and Taco Bell banners, but I don't really like Taco Bell, I was just drunk and it looked good at the time. Usually Image heavy with specific words.

2.) I've played a handful, but can't say I've ever used the send to a friend feature, I think my friends would start ignoring me eventually.

3.) I hate ads that decide to expand over the website you're trying to look at, and play some video about something I really don't care about. If I'm interested in seeing a company's stupid video ad, I'll click on their banner or whatever, but auto-expand ads need to go away and people who make them should be permanently tattooed with the company's logo.

4.) Tough to say, if it's a really well done viral campaign, I enjoy that more, but generally I like banners.

5.) Games or clues, but it depends on the quality of the puzzle. More often than not, games.

None

Nope

Any with audio - like these

Viral campaign

Free downloads

Impossible.

What ads really have caught your attention recently?
none

Do you ever play a flash game for a movie and use the send to a friend feature?
never

What types or specific ads do you absolutely hate?
all except relevant text ads which are somewhat stomachable

Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?
viral campaigns, because banner ads suck and viral campaigns have a slight chance of becoming ytmnd fads

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)[/QUOTE]
free downloads? Ha! I don't like spyware, thx. Flash games suck, and if I want a puzzle, I'll do the puzzle I want and not a puzzle that furthers the agenda of corporate pigs

Not even something like 1-18-08 that doesnt necessarily have a prize at the end, but there are clues to a possible storyline?

Curiosity doesnt get the best of you?

I don't hate ads like a lot of the people on this thread, because I realize that their important to the web's survival.

However, I hate intrusive ads. By that I mean pop-ups, ads with sound, and ads that expand out of their boundaries, covering up the content I'm trying to see.

Sometimes, if an ad is vague and I'm not sure what they're trying to advertise, I'll click it.

But I can't really say I've been influenced to buy something based on a web ad.

Nothing has really caught my attention in a good way. The ones that I hate and tend to stick with me though are the talking smilies, the "Congratulations, You've just won 3 free iPod Nanos!"



Nope



See above. Also the ones that play video and float out on top of text i'm trying to read or follow the cursor around.



Viral more than just an ad. I tend to ignore banner ads.



If anything, interactive game.

Google ads. Clean and efficiant. Of course 2.999...\3 of the time its full of crap.

I'll laugh at Freelancer so much if he ever played Nation States with the rest of Massassi back in the day...

What ads really have caught your attention recently?
I really like the Halo 3 psuedo-stop motion ads they have (the site you linked me was pretty neat). I feel there are others, but right now, they're not coming to mind.

Do you ever play a flash game for a movie and use the send to a friend feature?
Not that I can recall, and I don't use the send feature because it's more trouble for me than just copying/pasting the URL.

What types or specific ads do you absolutely hate?
The invasive kind, as people have already mentioned -- pop-ups, audio, etc. for things on the Internet. In general, I dislike advertisements that try to expand into "no-ad" zones and don't an appropriate and good means of participation. There's no one answer to what makes "viral" good or not, but "make it viral" is definately not the end-all answer to everything, just as computer graphics are not the end-all for special effects in a movie.

Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?
I'm not sure I respond to either much, really. A banner can have the advantage of being honest, straight-forward and quick, where as a viral campaign can have a good interactive element, the process of a narrative/journey. However, banners usually tend to be in-your-face, and virals end up being like the Ovaltine bit in "A Christmas Story."

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)
I've yet to see any particular one that's been real good, but if I had to chose one, probably the first, with maybe the third... the second wouldn't be bad, except I've just never found a download that I was all "wow, that's cool!"

What ads really have caught your attention recently?
Not terribly recent, but there have been some good video advertisements on youtube. Gears of War Mad World ad, Microsoft banned Xbox ad where everybody shoots each other, etc.

Do you ever play a flash game for a movie and use the send to a friend feature?
No.

What types or specific ads do you absolutely hate?
Pop-up ads, though those are more rare with Firefox. Popover ads that act like pop-ups, but accomplish it through other means suck. Ads with audio/video that take over a webpage or play automatically.

Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?
Viral campaigns more often than not. I Adblock banner ads.

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)
Depends on the ad. I enjoy some flash games (Sure for Men Extreme Pamplona), generally not downloads (spyware) but I don't mind wallpapers if they are clever, and some puzzles (Google had some for the release of the DaVinci Code movie on /ig that were neat).

um, why?

Ads have become so obnoxious that seeing them makes me want to buy the companies product even less. Unless it's something relevant to what I am looking for eg. text suggestions next to a Google search, they can jolly well get out of my face.

So what you're saying is that you'd prefer a world without any images?

Yep.

Well, images are great for boobies and other cool stuff.

But ads are better kept to text if they must exist at all, because ads are not the reason you are wherever you are, looking at whatever you're looking at.

Because Nation States was to advertise a book, and you're all "all advertising is teh devil!!!11" and just the general mentality that people should just be aware of everything good that they'd want that's available to them. I'm sorry, but not everything can flourish by word-of-mouth alone.

Nationstates actually provides a valuable service, though. It's absurd to just call it an ad.

No, it's a game. The difference is that the game was made WELL and still related to their product. It didn't say "GO BUY THE BOOK" when you signed up or the like, so it doesn't seem like advertising to you. Could you play it without knowing about the book? Possibly. So then does it work as an ad? Maybe not as well as it should...

I knew it was advertising a book at first, but I quickly forgot because I checked the option that stops displaying the ads if you bought the book. So there were never any ads after that.

Also, America's Army is kind of the same way. I enjoyed it for free while ignoring the fact that it's supposed to be promoting something.

I enjoy how so many people hate advertising with an intense loathing I would only reserve for someone who kill my family, friends and everyone I held dear. Seriously guys, chill out. If that's really the only thing you have in the world to get that angry about, you need to get out more.

But I digress

Anyway, traditional advertising is going completely out the window because it's not effective anymore and there's a big push my companies for viral advertising and marketers are trying to get them to chill out because viral isn't always the best choice and all that.

What ads really have caught your attention recently?
I actually haven't been watching tv, I never notice banners and other type ads so...none. Though I have seen the walmart ad about their new slogan and ad campaign (AD Age, it's an interesting article) and I thought that was interesting

Do you ever play a flash game for a movie and use the send to a friend feature?
not really

What types or specific ads do you absolutely hate?
Intrusive ones - pop ups, ones with sound, really flashy "oh my god I'm going to have a seizure looking at this page ads," etc

Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?
hmmm, probably a viral ad

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)
1 or 3 if I had to pick

Ones that are humorous. But that's hard to do because alot of them fall under "stupid". Last one I could remember was an ad that said "send an IM to the Pope with this!" which got a chuckle out of me (but I didn't click).




When I was young and new to the internet, sure. But not now, since I have became older and realized there are better ways to find out about a movie.



The "YOU ARE THE [insert number] PERSON TO THE SITE. YOU WIN [insert item]!!!!" I don't like getting lied to.



If it doesn't take itself too seriously and is about something I like, maybe. But its hard to do for them. Banner ads are easy to ignore, viral ads could have some clevar thinking behind them.



I usually don't have the time and patience to do something like this. Only if there is a group of people online I know who are doing this, maybe (if it looks interesting). The key is, I guess, is to have this campaign of advertise look worthwhile and somewaht rewarding (free prize?) and not just a waste of time in the name of a move/music/game.

I have on occasion clicked through on ads. I'd be an idiot if I ignored something that could potentially interest me just out of stubborn pride.

I've never used the "invite a friend" feature on anything, and I always ignore any such emails that I receive. If a friend wants to recommend something to me they can talk to me.

Ads should never extend the boundaries of a small region of a page.

Viral Campaigns are interesting but i'm never going to spend more than a few minutes trying to solve an advertising puzzle.

I always like the ones there I have to click the mouse frantically. Since I have a popup blocker it never goes to the site after I finish the game.




No.



The celebrity question ones. Or the ads on IMDb that span a huge portion of the page and go over other links I want to click.



Neither, I just like the game ones.



Yes, though I never go to the site afterwards.

Flash banner adds that have video but no audio of something that looks interesting.


Not often as I rarely run ads for movies that include mini-games.


Those ads that pop-up in the middle of the damn webpage! It's even worse when they're flash ads that don't display a close button immediately. Also, ads with sounds are very distracting.


I prefer ads that are straight forward rather than ones that hint around about something. I understand that anticipation build up in an ad will more likely get someone who is intriqued to click the ad but I personally don't really care to click such ads.


I prefer simple ads that are straight to the point or ads that include mini-sections within the banner that don't redirect to another page. Most banner games are pretty lame as they're mostly imitations of shooting galleries that are pretty brain dead to play and always results in a win that forwards the user to a fake reward site that's really just a scam to get people to sigh up for newsletters.

What ads really have caught your attention recently?
1-18-08 (even before you said it)

-Do you ever play a flash game for a movie and use the send to a friend feature?
no, none of my friends will open emails like that. I just send them the link

-What types or specific ads do you absolutely hate?
Ads that play audio without my prompting or rollover.

-Do you respond more to a banner ad about something, or a viral campaign that builds anticipation for something?
viral, certainly. That probably has as much to do with my subculture likings than anything.

Do you prefer interactive games (flash game lets say), free downloads (wallpapers), or clues to a puzzle that eventually leads you to the product (object / website / movie)

combo flash games puzzles. I rarely have time for the puzzles, but I follow other people's progress often.

The last ad campaign on the internet I remember being even remotely interested in was the Vista's launch space ride puzzle thing, and only because the main prize was (is?) so damn cool.

http://www.breitbart.com/article.php?id=070109154225.mvw0xcxl&show_article=1
http://vanishingpointgame.com/



No. If it's not worth bothering to send in an e-mail, it's not worth bothering at all.



Flash ads w/ sound (on rollover or even worse, without). And all the "get free smileys" thing. I never clicked on one, so not sure what they even mean, but those things are really annoying.

None, I have an automatic ad blocker. Any ads which do catch my attention are promptly blocked.

Even before I started blocking them all I never used ads for anything and considered them all nuisances.



I usually don't do the first, and never the second.



Ones that specifically attempt to work around my ad blocker. Because obviously since I consciously blocked ads, I must be dying to see theirs.

Seriously, though... flash ads, flash ads + sound, flashING ads, ads which slow down the browser, popup ads of any kind, especially those which work around popup blockers (same reason as above).



If a viral campaign has something interesting or fun.. IE some sort of content, like the REST OF THE INTERNET, I'll play along if it amuses me. I don't respond to banner ads cause I never see them.



I imagine wallpapers refers more to movies (I don't want an ad covering my whole freaking desktop). I'm not sure how to answer this, so I'll just say the more actual content the better. Mostly it would depend on what is being advertised though. For games or movies I usually like all these things, with anything else it's probably none of those things.

I thought one of the coolest ad campaigns was NIN's for their new album, with all the puzzles, clues, garageband tracks, etc. I would say that's interactive, so hopefully it would apply