I might agree if it were a different company, but Up! clearly doesn't need the publicity, and neither does Pixar. Everyone (except for Free because his daddy touched him in his pants when he saw Toy Story in the theaters) pretty much has universally loved their movies, I'm pretty sure Up! would've sustained it's box office success regardless. Although I suppose on the margin it could only help.
I guess bottom line is that Pixar's movies have basically deserved teh benefit of the doubt that is given to them when they release a new flick, and it makes me feel better to give them the benefit of the doubt in this situation too
