I love the character and vehicle designs, the building designs, but the bloom destroys every sense of "beauty" this game might have. It's an absolutely ugly bloom/HDR implementation. It truly is disorienting to see such a bloomed and blurry environment.
Not to mention, that the artwork is nearly identical to that of Gears of War. It's like Epic can't make anything else.
The game is awesome fun, and I'm pretty good at it, but it's just so hard to look at most of the time.
The environmental details and textures are pretty good though, but it's all hidden under horrendous shaders.
The only map that doesn't suffer from this too much is Deimos, my favorite map. The others are all pretty bad.
And it's really annoying too, because as proven by Mirror's Edge and the Unreal Lightmass video, UE3 has the potential to be the greatest looking engine out there, but every developer who puts it to use goes with the ugly bloom route and doesn't bother making up their own artistic style, and just ends up copying Epic. (Exception to this is Mirror's Edge and Mass Effect).