That's right at end-game, and only for getting the absolute best gear which will of course be considered weak in a couple of months time, I like it up till that point.
Some people don't go with that and just pvp ridiculous amounts, that's fun for a while but I dunno...
Usually once I got to max level I'd use them to fund new characters, taking more joy out of leveling and being in a chatty guild.
That was the main incentive to keep playing really, talking with all the gamer friends about everything and anything.
Eve I found boring right from the word go, and got worse as I tried to play more.
As someone who has played a lot of different MMOs, I must say that in my opinion, WoW is the very best, most seem very shallow in comparison.
But still, it's a grind (like most, if not all, MMOs), and if you don't like grinds then stay away.
WoW is also extremely boring if you don't get into a guild you can have fun with (or it is for me anyway). It's great if you can talk, and try crazy things in the game just because.
You can't judge a book by it's file size