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☖ Forums → Discussion Forum → A question about online advertising
A question about online advertising
2010-11-15, 1:19 PM #1
I just want to know, has anyone here ever seen an online advertisment that directly led to them making a purchase? (Other than adult services just to keep this work safe)

For me, it was a ticket to the Distant worlds concert in Sydney in April 2011. It was a facebook ad, and I was apparently not the only one who noticed that for once, a facebook ad was finaly useful for something.
Snail racing: (500 posts per line)------@%
2010-11-15, 1:27 PM #2
adult....services..........................................@%
2010-11-15, 1:30 PM #3
Yeah actually a facebook ad took me to a website and I bought a t-shirt. Facebook actually lets you pick the categories of ads you want to see so usually the stuff is pretty relevant.
"Nulla tenaci invia est via"
2010-11-15, 1:36 PM #4
Never.

I've often wondered if we're headed towards some huge internet advertising crash that puts google out of business because I never ever even click them let alone buy something as a result. I didn't figure ANYBODY did but maybe I'm wrong.
2010-11-15, 2:19 PM #5
Me and my dad got tickets to see Mark Knopfler at the Manchester Evening News Arena a couple of years ago because I saw an advert on Facebook for the tour. Sometimes I'll be idly browsing Play or Amazon and see they've got stuff advertised and I'll go on to buy them, but I don't know if that counts since I'm already on their site.
2010-11-15, 2:23 PM #6
Nope, never.
2010-11-15, 2:24 PM #7
Depends on what you mean. I've made purchases based on reviews before, even having not heard of the item until I saw the review, but that's not really advertisement. Like Dash, I've purchased things on websites when advertised on said sites, but that probably doesn't count. Just a straight up popup though? No, never.

-Well, maybe not never, but you said no adult goods or services~
2010-11-15, 3:02 PM #8
Internet needs more YOU ARE THE MILLIONTH VIEWER TO THIS WEBSITE ads.

What happened to feeling empowered on the internet? No, not everyone is unique on the net. I am the millionth viewer, dammit. Where's my prize.
SnailIracing:n(500tpostshpereline)pants
-----------------------------@%
2010-11-15, 5:50 PM #9
Nyet.
the idiot is the person who follows the idiot and your not following me your insulting me your following the path of a idiot so that makes you the idiot - LC Tusken
2010-11-15, 5:55 PM #10
Do Steam ads count? How about GOG email advertisements? Those have lead to impulse purchases due to absurd markdowns.
Bassoon, n. A brazen instrument into which a fool blows out his brains.
2010-11-15, 6:13 PM #11
What Emon said times infinity.
2010-11-16, 1:15 AM #12
Ah, good point, though I think nearly everything I've bought off steam on sale was the result of word of mouth, not seeing the advertisements.

-Red Faction Guerrilla for 5 bucks? Why yes please :D
2010-11-16, 1:36 AM #13
Never.
2010-11-16, 3:59 AM #14
Never.

Also, my firefox is fully equipped with ad-blocking and script-blocking extensions, so I hardly see any ads at all.
ORJ / My Level: ORJ Temple Tournament I
2010-11-16, 5:28 AM #15
nope, never.
People of our generation should not be subjected to mornings.

Rbots
2010-11-16, 8:37 AM #16
Originally posted by alpha1:
I just want to know, has anyone here ever seen an online advertisment that directly led to them making a purchase? (Other than adult services just to keep this work safe)

For me, it was a ticket to the Distant worlds concert in Sydney in April 2011. It was a facebook ad, and I was apparently not the only one who noticed that for once, a facebook ad was finaly useful for something.


Never. Not even when I could see them.

I often wonder how it's possible to make money off internet advertising. My inescapable conclusion is that people are incredibly stupid.
"it is time to get a credit card to complete my financial independance" — Tibby, Aug. 2009
2010-11-16, 9:02 AM #17
The click through rate of display ads is on average somewhere around .5% (half of one percent). The .5% of people that click on ads (and eventually buy stuff) essentially support the rest of us. It doesn't seem sustainable to me.
2010-11-16, 9:31 AM #18
Remember when you put up those ****ty UGO ads to pay for the site? The most popular ad was the one for the infamous Tomb Raider nude code, hahaha.
2010-11-16, 9:43 AM #19
Originally posted by Brian:
The click through rate of display ads is on average somewhere around .5% (half of one percent). The .5% of people that click on ads (and eventually buy stuff) essentially support the rest of us. It doesn't seem sustainable to me.


Not on my website, the CTR averages about 1.5% and we actually have been making money on it.
"Nulla tenaci invia est via"
2010-11-16, 9:46 AM #20
Originally posted by Cool Matty:
What Emon said times infinity.


+1
Star Wars: TODOA | DXN - Deus Ex: Nihilum
2010-11-16, 10:14 AM #21
Originally posted by Steven:
Remember when you put up those ****ty UGO ads to pay for the site? The most popular ad was the one for the infamous Tomb Raider nude code, hahaha.


UGO required that, because we were getting hosting from them at the time, IIRC. Same with ReconGamer.
2010-11-16, 10:28 AM #22
I think you're right. That was a long time ago (7 years or so).
2010-11-16, 6:31 PM #23
Massassi made money for a while while we were at UGO, it was usually $500-1000/month, the top month ever was $2000 and I think we had 2 million ad views at that time. UGO didn't initially provide hosting, I believe that was later when the ad market started to tank, but it's really hard to remember. We made money for about a year. Before/after that it was a complete money pit. I think I was paying $300/month for a dedicated server which was a Cobalt Raq or something. It was really slow.
2010-11-16, 7:28 PM #24
Recongamer, ohhh man.

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