[INDENT]Star Wars was manufactured. When a competent corporation prepares a new product, it does market research. George Lucas did precisely that. When he says that the film was written for toys ("I love them, I'm really into that"), he also means he had merchandising in mind, all the sideshow goods that go with a really successful film. He thought of T-shirts and transfers, records, models, kits, and dolls. His enthusiasm for the comic strips was real and unforced; he had a gallery selling comic-book art in New York.

From the start, Lucas was determined to control the selling of the film, and of its by-products. "Normally you just sign a standard contract with a studio," he says, "but we wanted merchandising, sequels, all those things. I didn't ask for another $1 million-just the merchandising rights. And Fox thought that was a fair trade." Lucasfilm Ltd.,. the production company George Lucas set up in July 1971, "already had a merchandising department as big as Twentieth Century-Fox has. And it was better. When I was doing the film deal, I had already hired the guy to handle that stuff."

...The idea of Star Wars was simply to make a "real gee-whiz movie." It would be a high adventure film for children, a pleasure film which would be a logical end to the road down which Coppola had directed his apparently cold, remote associate. As [American] Graffiti went out around the country, Lucas refined his ideas. He toyed with remaking the great Flash Gordon serials, with Dale Arden in peril and the evil Emperor Ming; but the owners of the rights wanted a high price and overstringent controls on how their characters were used. Instead, Lucas began to research. "I researched kids' movies," he says, "and how they work and how myths work; and I looked very carefully at the elements of films within that fairy-tale genre which made them successful." Some of his conclusions were almost fanciful. "I found that myth always took place over the hill, in some exotic, far-off land. For the Greeks, it was Ulysses going off into the unknown. For Victorian England it was India or North Africa or treasure islands. For America it was Out West. There had to be strange savages and bizarre things in an exotic land. Now the last of that mythology died out in the mid-1950s, with the last of the men who knew the Old West. The last 'over the hill' is space."
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[INDENT] Originally George Lucas was going to direct [Apocalypse Now], so it was a project that George and John developed for Zoetrope. That was back in 1969. Then when Warner Bros. cancelled the financing for Zoetrope, the project was abandoned for a while. After the success of American Graffiti in 1973, George wanted to revive it, but it was still too hot a topic, the war was still on, and nobody wanted to finance something like that. So George considered his options: What did he really want to say in Apocalypse Now? The message boiled down to the ability of a small group of people to defeat a gigantic power simply by the force of their convictions. And he decided, All right, if it’s politically too hot as a contemporary subject, I’ll put the essence of the story in outer space and make it happen in a galaxy long ago and far away. The rebel group were the North Vietnamese, and the Empire was the United States. And if you have the force, no matter how small you are, you can defeat the overwhelmingly big power. Star Wars is George’s transubstantiated version of Apocalypse Now.

– The Conversations, p.70

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I've heard that people all over the world have to earn their living by making money. Weird, huh.

I couldn't find a better way to say "I don't give a ****."

I don't get what is with the copy-paste/quote colour issues I keep getting, but I've given up trying to fix it =p

you spelled color wrong.

This is what I always think of as Deadman:


(But with more twitching)