We don't like seeing animals ripped from their natural environment, genetically altered to be fat to the point where they can no longer walk, and living in cages where they're forced to sit in the same position for their entire lives. We don't like seeing animals boiled alive, and convulsing in pain. We don't like seeing their beaks chopped off so that they can be forced to live together, unnaturally, in close proximity to one another. If you don't care about the humane treatment of animals, even after watching them suffer via videos such as
this and
this, then I'm afraid you're a lost cause and are too far gone from having any compassion towards anything other than humans. PETA isn't asking people to stop eating chicken, although they obviously have an interest in that happening, they're asking people to stop eating animals where these animals are killed inhumanely.
Would you, as a human, prefer to die in agony or while you're asleep of old age? Many farmers kill their animals in humane ways, without forcing the animals to suffer. Why does it matter how you die, you're just going to get buried anyway. Trust me, my friend, it'll matter to you and your family/friends when that day comes.
Before I became a vegetarian, I was eating all organic meats. I can assure you that there is a difference in taste and that KFC is crap in comparison (my brothers were both managers at KFC here in Kentucky, so I've probably eaten it more than the average person, being that it was free). Many people believe that free-range, organic meat tastes much better. There's even a huge difference between cage-free organic eggs and your regular Kroger eggs. If you'd watch a few of the videos from PETA on the subject, you'd see why this is so. They even have a free DVD that they'll send you if you're on dial-up.
If no one wants to know, why are there thousands of websites dedicated to the subject? Why do you have an ingredient and nutrition list on your foods? Why are organic foods popping up in every major grocery store? The fact of the matter is that people are starting to find out what's in their food, and they DO care.
That's an opinion that many don't share. I support your right to eat meat, but don't confuse your opinion with fact, and gosh I hope no one starts to debate the human digestive system, because we've already been down that road in the past.
There are synthetic materials that keep you warmer, are more durable, and more comfortable than animal products. They cost more on average, but if you're like me, and you mostly shop and thrift stores anyways, you'll come out about even.
You may not care about your health, or the health of your friends and family, but many people do, and those same people want to know what they're eating. I support your right to not know what you're eating, but you should support the right for others to know that information. While PETA obviously has a hidden agenda, don't confuse every vegetarian, as well as compassionate meat eater with being a part of that group and not having philosophical viewpoints that may be just as valid as yours, if not more. No one is forcing you to go to PETA's website. No one is forcing you to do anything. If you don't like it, ignore it.