There are tons of alternatives to Geek Squad. The fact remains that the average consumer trusts Best Buy and Geek Squad because the median service they receive is acceptable or above. My point was that you keep using phrases that generalize the public as though you've spoken to all of them, whereas Geek Squad obviously has record of millions of service exchanges over the past sixteen years of operation and an overall positive public image.
And I think that a pretty good indicator of this is the organizations rankings within the Better Business Bureau. Which is an A+
Within the last 36 months, the BBB received just over 10,000 complaints for Best Buy as a whole. 2012 of them were regarding repair issues:
670 - Delayed completion of repair
30 - Failure to honor a repair estimate or agreement
5 - Failure to honor request for parts after repair
1 - Failure to provide invoice or estimate for repair upon request
390 - Improper or inferior repair
727 - None of the Above - Repair Complaint Issue
177 - Repairs resulted in additional damage
12 - Unauthorized repair
That is to say, that there were only 2012 TOTAL complaints filed with the BBB that revolved around Geek Squad in the last 36 months. Granted, that doesn't account for consumer-ship as a whole, but it's a well founded and trusted organization for rating a business based on the satisfaction of its clientele.
Given the millions of transactions that occur enterprise wide within the Best Buy organization, 10,000 and especially 2,000 incidents reported to the BBB is exceedingly positive.
But I'm sure the average consumer is totally pissed off at Best Buy and Geek Squad right now.
edit: and here's the BBB link in case you can't be bothered to look it up yourself.
http://www.bbb.org/minnesota/business-reviews/electronic-equipment-and-supplies-dealers/best-buy-stores-lp-us-headquarters-in-richfield-mn-7663
-=I'm the
wang of this here site, and it's
HUGE! So just imagine how big
I am.=-
1337Yectiwan
The OSC Empire
10 of 14 -- 27 Lives On