Originally posted by Jon`C:
I started boycotting EA a long time before Battlefield 3 came out, so idk for sure. They probably wanted people to be able to launch games from their ~GAMER SOCIAL NETWORK~. Web browsers don't allow webapps to run arbitrary programs on the host computer, for obvious reasons, so you need some sort of plugin to do it. ofc you also want to do a bang-up job securing that plugin, otherwise someone else could embed it in their website and use it to hijack your users' computers.
Yeah they did implement some horrible social network **** into BF3/4. You can go onto other players page and give a Facebook-style "Hooah!" (like) for each item a player unlocks, and comment on people buying expansions and whatnot.
I have a hard time understanding the mind of the project leader who thinks that social media is so revolutionary that it needs to be stuffed into every product in the most hamfisted ways.