Basically short version of the story is, certain Intel customers (the Googles and Amazons) have been using their monopolies to pressure Intel to deliver exclusive advance access to their upcoming Xeon chips. They want a perf/watt advantage over their smaller competitors and have been threatening Intel with developing their own ARM server chips to get it.
(Intel's also been pushing this exclusive advance access up the supply chain, which is why I heard about it. It's not secret now but it was when I first heard.)
So here's the problem for Intel.
Most of these recent vulnerabilities - this L1D side channel exploit, Meltdown, etc. - don't really affect we prole end users. Home users will probably never need or want to install this most recent microcode update, because our machines are single user or trusted multiple user. Previous patches only affected syscall heavy workloads, like I/O intensive stuff. The kinds of workloads where you might, just hypothetically speaking, need to purchase a Xeon Platinum for the extra PCI-E lanes. Just for example.
So for the kinds of customers who've done this back door, maybe-antitrust-regulators-ought-to-look-at-this-please deal, it's getting worse. These microcode patches aren't slowing the chips down like... it just takes longer for a certain instruction to finish, or it needs to wait longer to get stuff from memory. They're making the processors do a lot more work and consume a lot more energy to do the same work they used to do. Throughput down, latency up, perf/watt down down down.
No idea what this'll all mean for Intel. Probably nothing good though. Xeons are obscenely overpriced, but for the kinds of high volume companies like Google and Amazon, the price basically does not matter - they want performance/watt, they're limited much more by waste heat than by petty cash, so they're willing to spend any amount to get it. $16-$20k per CPU, quad socket motherboards, whatever. They just don't care. Intel currently dominates the server market and therefore can charge basically whatever they want to Googles and Amazons as long as they continue to cut down perf/watt. The server market is absolutely critical for Intel's survival as a company.