How is that being hypocritical? They aren't saying one thing and doing another. They're doing exactly what they're saying. If you mean their actions
inconsistent or
contradictory because they support open standards sometimes but not other times -- well, there's nothing wrong with that because they don't claim to support open standards all the time -- that's why, as you pointed out, Jobs was careful to say "open standards for the WEB" and not just "open standards".
As for your other points -- I agree with your logic but think the facts lead to a different conclusion, but that's just a difference in analysis for which time will show which is more correct. If Apple is in fact doing all these things wrong as you say, then I completely agree that in the long run they will be screwed. I am of the opinion, though, that from a strategy point of view the (high-level) benefits outweigh the (detail-level) costs.
Edit: also
The rest of your post more or less made logical sense but this doesn't el oh el. First of all, how do two things being made up make them mutually exclusive?
Suppose I invented these two claims:
- I like pie
- I like cake
This doesn't mean that it is impossible for anyone to like both pie and cake. There's no correlation between making several things up and those things being mutually exclusive.
Secondly, it is not a fact that they are made up. Some of them are factually true regardless of whether or not they are a real reason or motivation for Apple's actions. Whether or not something is an actual motivation for Apple's actions is only known by Apple, so speculating on that isn't of much use.
Just to make my own opinion on things clear, since I have been playing devil's advocate on a number of things:
- I dislike Apple as a consumer
- From a business perspective, I think Apple is spot-on for most parts of their high-level strategy
- I think that as a business practice, Apple's obsessive desire to control everything associated with their brand is a good thing and consistent with their high-level strategy
- As a consumer I am not bothered by the lack of openness in their ecosystem
- I think that Apple has thus far done a good job of segmenting its target consumers to agree with its decisions; i.e. its customers would agree with it w/ regards to its stances on openness, etc.
- If Apple ever upsets these customers or fails to segment properly, the market will ensure that their performance drops. I.e., whether or not they are making the right decisions will be reflected upon in their near- and long-term performance.