Originally posted by Reid:
It should be noted that this is not just limited to Disney films. Criticizing "woke brands" is the latest thing. Nike can publish a long "inspirational ad" shot in 2:1 ultra wide screen, featuring Colin Kaepernick and celebrating black athletes. Doesn't even feel like an advertisement.
Is it something worth celebrating? Yes. Is it still cynical marketing? Yes. Are people right to be annoyed by it? You decide.
Is it something worth celebrating? Yes. Is it still cynical marketing? Yes. Are people right to be annoyed by it? You decide.
What Hollywood is doing transcends this because they aren't using progressive ideas to sell otherwise-good products, they're using progressive ideas to sell explicitly bad ones. Normal people don't know much about this stuff, but somehow they're always bored and angry whenever someone talks about it. This is some straight-up operant conditioning ****.