Man this guy really is bullish on Amazon. So much so that he is basically admitting that it's on its way to becoming the first Jedi Corporation.
[quote=Scott Galloway]
Now, what I think, though, the bigger prediction — and I’ve been saying this for a while and I’ve been wrong — is they’re going to want something, call it Prime Squared, where they’re basically going to use artificial intelligence, your credit card, a fulfillment network and Alexa to just start sending you stuff. We talked a little bit about this the last time.
Interviewer: Right, the box. Yeah. Explain that. Explain what you meant.
Well, they’ll say, “Hey.” They’ll probably do it in a college town where everyone has a smartphone, everyone loves Amazon and everyone has broadband, and they’ll say, “We know a lot about you and you like us and you trust us. So sign up for this and we’re going to start sending you two boxes two to three times a week, and one of those boxes will have the stuff we think you want, and one will be empty. You send what you don’t want back in the empty box, and we’ll pick it up, and then you’ll manicure using this great thing we have all over your house called Alexa. ‘Alexa, barbecue for six people on Saturday. Alexa, I’m leaving town for 10 days. Alexa, I want Lagunitas IPA versus Stella Artois. Alexa, send me four quotes for auto insurance for a 2014 Toyota Camry via email.’”
They’ll do this and they’ll get better and better at it using artificial intelligence.
Interviewer: They’ll test it.
They’ll test it, and then they’ll announce that the test takes Amazon Prime users from $1,300 a year in purchases to $7,000. The stock will become anti-gravity, race to a trillion dollars, and then the marketplace is going to begin to freak out about one or two things, or both of them. One, they’re going to start connecting the dots around job loss because they’re just better at this than other people and they’re more efficient.
Interviewer: Yeah. They’re starting to.
You’re already starting to see some of that populist rhetoric. Two, you’re going to have a situation where ... for the first time in history we have a company that can perform what I call Jedi mind tricks, and that is it can destroy another company by just thinking about it. I think Jeff Bezos could take 10 or 20 percent of the market cap away from any Fortune 500 company tomorrow just by announcing he’s going into their business.
Interviewer: Right, such as insurance. You were talking like insurance or ...?
They put out a picture of a prepared meal kit and Blue Apron crashes. If tomorrow he were to say, “We have the infrastructure to do overnight delivery," the $150 billion of market cap in DHL, FedEx and UPS would decline by 10 or $20 billion within 48 hours.
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https://www.recode.net/2017/9/14/16303784/transcript-author-nyu-professor-scott-galloway-recode-decode-four-book-google-amazon-facebook-apple